Am I too late to buy EL?

The Estée Lauder Companies Inc. (EL) — Yes — too late. Don't buy it here.

Our model puts the odds of EL being higher in three months at 30% — worse than a coin flip — and its three-month estimate is $78.35, 4.6% below today's $82.13. Buying now means paying more than we think it will be worth, so don't start a position at this price — a missed trade costs you nothing, this one can.

Where we'd be wrong: We're wrong if EL closes above $90.97 within three months — the top of our 90% forecast band. Above that our model under-called the move: our call failed, and you should stop waiting on it.

The prices behind this verdict

Why — the risk checks behind the call

Related pages:

Educational research only — not investment advice.