Am I too late to buy KR?

The Kroger Co. (KR) — Yes — too late. Don't buy it here.

Our model puts the odds of KR being higher in three months at 6% — worse than a coin flip — and its three-month estimate is $52.04, 11.5% below today's $58.82. Buying now means paying more than we think it will be worth, so don't start a position at this price — a missed trade costs you nothing, this one can.

Where we'd be wrong: We're wrong if KR closes above $59.01 within three months — the top of our 90% forecast band. Above that our model under-called the move: our call failed, and you should stop waiting on it.

The prices behind this verdict

Why — the risk checks behind the call

Related pages:

Educational research only — not investment advice.